Draw inspiration from movie quotes, song titles, and infamous TV or internet moments. Because it’s true, we are still talking about Kim Kardashian’s derrière. Think of movies that relate to your business, or famous quotes that you could incorporate into your subject line. For example, a dating service could incoporate the movie title, Finders Keepers , into a subject line. A spa or salon could weave in the movie title, Inside Out . A landscaping business could reference Angry Birds. A local pub could use Seinfeld ‘s Kramer quote, “Boy, these pretzels are makin’ me thirsty.”
There is another kind of funny character: the “Not What You Expected” character. The classic is the big, tough-looking guy who wouldn’t hurt a kitten. There’s also the fierce little guys like the Wee Free Men in Terry Pratchett’s book of the same name. These type of humorous character aren’t usually main characters, but Rob Anybody is a main character, along with his (fool) brother Daft Wullie. These characters also use the fact that most kids these days know elves and pixies as sweet little creatures, when the folklore paints them as dangerous tricksters.