Samsung charges high prices for their products due to the semiconductor technology integrated in their high quality products. This makes it hard for the company to target middle and low class people who form a larger portion of the consumer market. This forces the company to expand the target, which is only achievable in 2014. The weakness presents less or minimal effects to customers since the product quality is unsurpassed and to the consumer, concerned with quality than price the effect are none. However, financial conscious customers will compare the prices with others and resort to cheaper alternatives (Ferrell & Hartline, 2010).
Initial calculations were based on the use of seven Beardmore Typhoon six-cylinder heavy-oil engines which were expected to weigh 2,200 lb (1,000 kg) and deliver 600 bhp (450 kW) each.  When the development of this engine proved impractical, the use of the eight-cylinder Beardmore Tornado was proposed instead. This was an engine being developed by Beardmore by combining two four-cylinder engines which had originally been developed for railway use. In March 1925 these were expected to weigh 3,200 pounds (1,500 kg) and deliver 700 bhp (520 kW) each. Because of the increased weight of each engine, it was decided to use five, resulting in overall power being reduced from 4,200 bhp (3,100 kW) to 3,500 bhp (2,600 kW).
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